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Yankee Candle Brings the Festive Seasonal Fragrance to Pop-Up Shops Across the US

Consumers will have the opportunity to experience the holiday collection, Yankee Candle Bright Lights, before the collection officially launches at month’s end.

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By: Lianna Albrizio

Associate Editor

The Yankee Candle Company, Inc., part of the Newell Brands global portfolio of brands, is pulling up to major cities around the US to delight consumers with limited-time pop-up shops – just in time for fall and holiday gifting and entertaining.    “We know for many of our consumers, seasonal fragrances are a big part of the holiday season,” said Michelle Favaloro, vice president of home fragrance at Newell Brands. “We're excited to bring a unique hands-on shopping ...

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